Goal 2: Communications

Goal 2: Communications

All communication will increase support and engagement among students, staff, parents, and community for improved relationships and student achievement.

2010-2011 Year-to-Date Communications Goal Update

2009-2010 Progress to report:

Providing more systematic avenues for feedback from parents with implementation of District Parent Surveys; second year elementary; and first year secondary (Strategy #3)
Promoting access, openness, and availability of TCAPS information (Strategy #6)
Promoting connections to enhance school and home relationships (Strategy #2)
Promoting positive qualities of TCAPS (Strategy #4)

Continued focus and follow-up:

Support for school and district plans to build enrollment (need for intergrated marketing team)
Continued emphasis on TCAPS' positive qualities (involvement of students, staff, parents, and community as partners in promoting TCAPS)
Support for continued transition success (trimesters, K-5, MS, 9-12 HS) to promote awareness, acceptance, and engagement in smaller learning communities structural and program changes, gradual acceptance of trimesters

Strategies & Key Efforts: (2009-2010 Recap in Green)

Provide communications to:

Enhance 2008-2009 transition success.

Web site: quick links, content, differentiation for elementary, middle school, and high school information and resources (locations, K-5 curriculum guides, photos, monitoring)

Enhance school-home relationships.

PTO Connections Network (two gatherings in 2009-2010)
Tools for Schools - AlertNow, school Web sites
Global Educational Opportunities (GEO) - Online learning and Home School Web Page

Provide avenues for feedback from students, parents, staff, and community about the quality of TCAPS' programs and services, effectiveness of communications, effectiveness of student learning, and quality of facilities.

See activities and timelines for 2009-10 research activities
Baseline / emerging common threads developed from research on student exits, parents, employees.

Promote TCAPS' “Positive Stories of Learning” selling points and involve students, staff, parents, and community as partners in promoting the positive qualities of TCAPS' school district.

Tools Implemented: Facebook site, NEW TCAPS Television spots (elementary, secondary students and staff), TCAPS Twitter site, numerous informational videos, district brochures emphasizing TCAPS' curriculum and offerings, Capital Project

Staff Outreach: School Secretaries Communications Workshop, Moodle Web site
TCAPS K-12 Music Telethon
Operations Department "Sensational Service" Professional Development Session
Grant Initiatives - Learn & Serve, Community Garden, TBAISD ReImagine

Monitor district and school enrollment patterns and support plans to build enrollment.
- Targeted Outreach - US Coast Guard families, Ukrainian families, homeschool, Cherry Knoll Elementary School re-opening
- Expo participation (Chamber of Commerce, Preschool Fair, Grand Vision Expo, Friday Night Live)
- Enrollment Campaigns: Count Day, Advertising (Kindergarten blitz, summer programs, preschool - high school)

Promote openness, access, and availability of TCAPS information.

Support for Superintendent Search
Community Report, Annual Reports, Budget Advisory Taskforce Communications, Three Point Plan Web pages, School Board and Board Committee broadcasts on TV98, et al.